When it comes to running a business small or large, having the right tools for the job can make a huge difference in both your workday and your business performance.
Today’s your lucky day. We’re sharing awesome tools that’ll transform your digital marketing skills.
In this article, We have rounded up the top digital tools that will help you embrace you productivity, automation, organization and performance.
We have rounded up the top digital tools for small businesses that will help them embrace
Let's start with website building
Website Building
1- Squarespace
An all-in-one website building solutions that make it super easy to create a stunning, professional-looking website for your business.
2- WordPress
Choose from thousands of free and premium themes to get your small business’ website or blog up and running in no time.
3- Wix
Drag-and-drop web building tool lets you choose from thousands of themes and customize individual pages.
Marketing Tools
1- HubSpot
Choose from CRM, sales, or full-fledged marketing software to help you automate your marketing process.
2- Hatchbuck
All-in-one small business marketing tool and CRM solution helps you plan, automate and monitor marketing activities.
3- InfusionSoft
Inclusive sales and marketing automation software that handles lead capture and conversion and some CRM tasks.
4- Marketo
End-to-end marketing automation covers everything from lead management and consumer marketing to email and customer base marketing.
Email Marketing
1- MailChimp
Fully customizable email campaigns and automation that integrate seamlessly with ecommerce solutions like Shopify.
2- Campaign Monitor
Simple drag-and-drop function allows you to design unique and engaging email marketing campaigns.
3- Emma
Create results-oriented email campaigns and leverage insightful reporting to meet your goals faster.
4- AWeber
At the forefront of email automation, they offer powerful integrations with sites like PayPal and WordPress and boast A+ customer support.
5- Constant Contact
Customizable drag-and-drop templates, powerful automation, and real-time reporting make it easy to see success
Social Media Marketing
Good social media tools help you find more content to share. Use them to draft and schedule posts at the perfect time, besides measuring the effectiveness of your campaigns. What’s more, they give actionable insights you can use to improve your social presence.
1- Buffer
Create and schedule engaging social posts on all of the big social media sites — from Twitter and LinkedIn to Pinterest and Instagram.
2- TweetDeck
Keep track of everything that’s happening on Twitter by creating searches and hashtags, and get alerts when new content is posted.
3- Hootsuite
The all-in-one social media scheduling, listening, and reporting tool helps you do more with your social presence.
4- Social Bakers
Socialbakers is a suite of tools for making decisions based on your followers’ data. You can measure your performance versus competitors, then use those insights to improve your content.
5- Agora Pulse
An easy tool to use social media management software that allows you to drive engagement and build authentic relationships on one platform.
Graphics Tools
1-Visage
Is a tool that helps companies design social media graphics that are perfectly optimized for each platform. Visage’s graphics templates make it easy to manage your brand’s style and tone.
2- Canva
Best of all, you don’t have to be a graphic designer to use Canva.Use it to jazz up your content so that more people like and share your posts. It lets you create stunning images for your campaigns. This means you can create an attention-grabbing featured photo in minutes.
3- Animoto
ANIMOTO is a tool that makes professional-quality videos for marketers on social media. As such, it’s great for creating viral or engaging content. It comes with storyboard templates and a drag-and-drop design that simple and easy to use.
Paid Advertising
1- AdWords
Create text-based searches, set your budget, and choose keywords to bid on to decide where your ads show up in Google searches.
2- Bing Ads
Advertise your small business in Bing search results, where you’ll get more value for your marketing dollar.
3- Outbrain
Help you content reach more eyeballs by creating pay-per-click campaigns and advertising on huge sites like People and CNN.
Content Marketing & SEO
1- Contently
A platform for all your content marketing needs from topic generation to execution by a huge network of talented freelancers.
2- Uberflip
Tailor your content to your customer’s journey and integrate your content platform with automation solutions like HubSpot and Marketo.
3- SumoMe
A web analytics tools to help you build email lists, optimize landing page conversion, and increase social shares.
4-Moz
A tool for small business marketers to simplify the complicated worlds of search marketing and online paid advertising.
Project Management
1- Trello
Create team boards with individual or project-based lists and cards with a deadline for every step of the way.
2- Basecamp
A productivity app taken to the team level includes messaging, to-do lists, and document & file sharing.
3-Asana
Projects are easy to track from beginning to end with clear-cut responsibilities and next steps outlined.
4- Teamwork
Easily keep track of every team project in one place and collaborate with messaging and file sharing.
Customer Service & Helpdesk
1- HelpScout
Manage email at scale with features designed to maintain an organized team and happy customers.
2- Groove
Collaborate across your team on everything from emails to social media posts to phone calls all with one system.
3- Zendesk
Almost like a CRM for support, you get a help desk solution, self-service tool, and insightful data on engagement.
4-Desk.com
Robust, out-of-the-box support with self-service options and easy scalability as your team grows.
Entrepreneurial Growth
1-Clarity.fm
Talk to a variety of experts with experience in every aspect of starting and growing a business.
2-EDx
Choose from a huge bank of professional courses online and complete them at your own pace.
3- Udemy
Take courses on all types of topics, from learning Java coding to leveraging Microsoft Excel, to help you become more effective.
4- Grasshopper Academy
Learn everything you need to know about starting, running, and marketing your business with advice from experts and successful entrepreneurs.
Of course not every tool is meant for every business. But you can take your pick based on your company goals by identifying your problem areas and speaking to your employees to know what would help them perform better