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How to create Content Strategy?

For many people, content seems to begin and end with publishing.

But for a content strategist, content begins with defining requirements and identifying user needs.

Content is the main way to drive traffic for your website or blog


So, Keel Digital will let you know how to set a content strategy for your blog or your website.


  • Define your goal

Here you have to know and decide, why you are creating content.

You have to know and determine your goal before planning so you can determine what is best for your strategy


  • Create a persona or audience you want to target for your content

To develop a successful plan, you need to clearly define your content's target audience


  • Choose a content management system

After you set your goals and your target audience, you need to choose a CMS(content management system) to help you in your plan where you can create, manage, and track your content

The most useful one is HubSpot CMS where you can plan, create, and publish your content and also measure and analyze content.


  • Brainstorm ideas for your content

Here is the phase where you need to come up with new ideas for your content


  • Decide which content type you will create

In this level of the strategy, you have to decide what type of content you should work on.

And the type of content differs as:

  • Blog Posts

  • Case studies

  • Infographics

  • Videos

  • Social media


  • Publish and manage your content

Your marketing plan should go beyond the types of content you'll create

it should also cover how you'll organize your content.

You can achieve this by create content calendar that will help you to be on the right track to organize your content


In Keel Digital we can help you in creating your content strategy to be on the right track.


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